Off The Hook

Advertising Week 2006

Last week was the advertising week where the creative minds from Madison Ave. get together and set the agenda for the advertising industry going forward. This week-long event also serves as a celebration for the achievements of the ad industry in the past year.

I attended a few panels that I found most interesting to me:

In-Game Advertising for Xbox Live

USA TODAY Pulse of America: Sports - with NBA Commissioner David Stern, NHL Commissioner Gary Bettman, and LPGA Commission Carolyn Bivens.

Mark Cuban talking about YouTube, HD TV, and the NBA.

Fishing for the Big Idea with CMOs from Johnson & Johnson, GM Pontiac, Travelocity, and Philips Norelco.


Mobile Advertising


USA TODAY Pulse of America: Money - with Patrick Barry of Yahoo!, Tracy Dolgin, President and CEO of YES Network, Lisa Judson, SVP of Marketing at AOL, Gene Kelsey of Panasonic, and Michael Weaver of Microsoft Digital Advertising Solutions